Teaching
I teach lectures, classes and seminars in Polish and English, across management, marketing, consumer and organizational behaviour, business ethics and sustainability, and the digital economy.
Management
- Management
- Fundamentals of Management
- Strategic Management
- Change Management
- Product Management
- Innovation Management
- Quality Management
Marketing
- Marketing
- Business Marketing
- International Marketing
- Personalization in Marketing
Behaviour and Psychology
- Organizational Behavior
- Consumer Behavior
- Consumer Psychology
Ethics and Sustainability
- Business Ethics
- Sustainable Production and Consumption
Technologies and Digital Economy
- Information Technology
- Management Information Systems
- Digital Economy
- Digital Transformation of Enterprises
- Business Communication
Teaching and research
These courses correspond to the four pillars of my research cycle “Digital competences as a determinant of consumer behaviour”:
- consumer behavior in AI-mediated environments,
- digital competences (DigComp), digital inclusion and sustainability of e-services,
- cybersecurity and user trust,
- ethics of generative AI and regulatory frameworks (GDPR, AI Act, DSA).